Kendrick Lamar sets Spotify world record with 9.6 million streams
Kendrick Lamar sets Spotify world record with 9.6 million streams His album, To Pimp a Butterfly, had tracks streamed 9.6 million times on Monday, which was the first day of its release. Spotify, of course, had something of an advantage in building that number: it appeared to be among the few place you could listen to the album if you didn't want to buy it outright. SOURCE
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